The ButtonLink option will allow you to create a unique web address for the buttons on your website. For example: http://www.yoursite.com/home-search.html can link directly to your Search For Homes page. You can use this address for marketing individual sections of your website via print flyers, newspaper ads, email messages, MLS listings, search engines, and other marketing strategies.
This principle can be used in many ways. For instance, this gives you the ability to create targeted marketing campaigns! If you are marketing to a specific neighborhood in your area, you can create a page or pages with one of your buttons that is specifically about the neighborhood. When advertising, you can send them directly to the target page on your site by setting up a ButtonLink.
Another good tactic is to add a link to your listings page whenever you are sending out emails or advertising in print. You can paste a link in the email or print the link in the advertisement.